HOW DO I KNOW WHICH I NEED? A LOGO OR A BRAND?

We believe the best way to build a strong brand is through consistent targeted and integrated communications with breakthrough ideas. How the process is started is gathering as much information about where you want to go with your business idea. Registering the name is a start, but there are many things you need to consider straight away. Are you a B2B business (business to business) or a retail one? In other words is your business going to be behind the scenes in terms of the public eye, or are your plans to take it to the level where you will be addressing the masses?

If you are a B2B it is possible that you may just need a simple logo package to start you off in the market. If you have considered that you want to give Coca Cola a run for their money and are vying for the public eye, have you considered what your competitors are doing too....and doing well (or not so well) and who your market is that you want to target?

WHERE WE CAN HELP?

As part of our branding service, we offer a research arm to distinguish where you sit in the market with your idea and create a SWOT Analysis of opportunities and potential threats for you to consider. With this information, demographics, geographics and an in depth study of the market you wish to enter, we can devise not only your logo and associated collateral but also your advertising campaigns and promotional ideas to kick you into the market looking really polished and strong, talking to your customer and giving you a better chance of survival and growth.

WHO HAVE WE HELPED?

Naro has been responsible for creating the brands of many businesses that started very small and have now grown into HUGE businesses. We are glad to have been the branding studio behind Redback Tools (now worth $25 million), Manly Wharf, HotMaths (sold in May this year to Cambridge University Press) and Big Air (now one of the leading wireless companies in Australia). We are proud to have given these businesses wings and we look forward to helping you too, should you wish to employ Naro to bring life to your ideas.

Why not call or drop us a line if you are interested in branding your NEW business!